About us
Your practice is complicated. Your financial operations shouldn't be.
We started this firm after watching too many excellent clinicians quietly lose margin to contracts nobody had read in a decade.
Our story
Built by people who read the fine print
UniFi exists for one reason: independent practices deserve the same pricing leverage, plan design and support that large groups take for granted.
We work only with healthcare practices. That focus means we know what a normal effective processing rate looks like for a four-operatory dental office, what a fair per-employee payroll cost is, and when a retirement plan is quietly working against its owner.
We're compensated when a practice chooses to move a service. We are not compensated for recommending changes you don't need — which is why "keep what you have" is an answer we give often.
Principles
What we hold ourselves to
Transparent Pricing
Every rate, fee and markup is written down before you decide anything. No tiers, no surprises on statement day.
Expert Guidance
Specialists in practice finance — not generalists reading a script. We work only with healthcare practices.
Personalized Solutions
Recommendations are modeled on your census, volume and workflows. If the answer is 'keep what you have,' we say that.
Dedicated Support
A named point of contact from review to implementation and every year after. You never restart the conversation.
Founder's story
Committed to our community of clinicians
Driven by a desire to help our colleagues thrive, we created UniFi- designed for clinicians by clinicians.
Dr. Pirooz Zia— Practicing dentist & founder of UniFi
- Clinician-led — built and used inside a working practice
- Plain-English answers, never a sales script
- If your current setup is already competitive, we tell you
The Savings Checkup
Find out what your practice is really paying.
A clinician-to-clinician review of your payment processing, patient financing, payroll and retirement plan. Free, confidential, and there is nothing to switch unless the numbers say so.
01You send statements
Recent statements for whichever services you want looked at. Nothing else required.
02We read the fine print
A line-by-line review of what your practice actually pays today — rates, fees and all.
03You get a straight answer
Current cost, proposed cost, and the difference in writing. Keep what you have if it wins.
No cost, no obligation, no long-term contract to find out.